“Most business models have focused on self-interest instead of user experience.”

I’ve had a tough couple of weeks with work, and sadly my study time has suffered. I have also over-thought lots of study ideas in this period which has clouded my thinking further. Having ideas is great. But without action on those ideas, they remain just that, ideas. Today I got some notes down and started *actioning things.

When I have an idea they are quickly assessed on the following points:

  • Does this solve the problem?
  • Could it go further?
  • Has it been done before?
  • Am I good enough
  • Why can’t I make this work

My Essay will examine the quote above from Tim Cook. I’ve found some great examples of how businesses have gone ahead using their own assumptions, only to discover some surprising insights further down the line based on real life observations of user behaviour. One of the examples I’ve cited is “How Changing a Button Increased a Site’s Annual Revenues by $300 Million”. This is a great example which is easy to understand, but at the same time had remained elusive before it was spotted and improved (with huge returns).

You’ll notice how self-doubt makes itself know halfway through the process, however, I use this to constantly evaluate things so I can always improve.

* There is genuine concern online whether “actioning” is actually a real word. I believe it is, so I’m running with it.


This is so true. Get outside, see, do.


Having written notes on an example essay that cited way too many things from dubious online sources, I felt the need to also purchase some books for my own research to make sure my essay didn’t go the same way as the example version (it lacked factual comparison and didn’t discuss any outcomes).  Some of these books are now on my Kindle, and some took a week or two to arrive in their printed form. I am now collecting these reference points, making sure I don’t dwell too long, or find myself going off on a tangent.

So where do I go from here

I feel good having managed to get past my creative block. However, I’m painfully aware of the time it has cost me. I will post another update when I have actioned things further!









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